{"title":"Beauty of Joseon","description":"","products":[{"product_id":"beauty-of-joseon-dynasty-cream","title":"BEAUTY OF JOSEON DYNASTY CREAM","description":"\u003cp\u003e\u003cspan\u003eThis is Beauty of Joseon's first product, 'Dynasty Cream', which has been loved by many for quite a long time. With its firm texture, it provides dense moisture and nourishment preventing skin from drying out even after long hours.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt is a multi-functional cream containing rice bran water, ginseng water, squalane, and niacinamide for skin health, moisture, and to maintain the oil and moisture balance.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIts firm texture provides moisture and nourishment from deep within.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting moisture: \u003c\/strong\u003eContaining 2% niacinamide and 2% squalane, it balances oil and moisture and protects skin from external stimuli.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubtle glow finish: \u003c\/strong\u003eThis cream provides a gentle, glowy finish. It creates a natural and healthy glow when used with foundation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45734813106325,"sku":null,"price":65.0,"currency_code":"QAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8102\/2101\/files\/4188C540-0965-4B67-AD9A-75E49B36ACAE.jpg?v=1776255521"},{"product_id":"beauty-of-joseon-green-plum-face-wash","title":"BEAUTY OF JOSEON GREEN PLUM REFRESHING CLEANSER","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Cleanse Without Dryness: \u003c\/strong\u003eRefresh your skin without stripping essential moisture. We created our pH-friendly Green Plum Refreshing Cleanser with a gentle, hypoallergenic, slightly acidic formulation designed to work with—not against—your natural moisture barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHanbang-Powered Hydration: \u003c\/strong\u003eInfused with vitamin-rich plum water and mung bean extract in a refreshing gel base help keep skin hydrated and balanced, never dry or uncomfortable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45734816710805,"sku":null,"price":50.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8102\/2101\/files\/868432A1-8B1E-4770-835B-3F576A8AD542.jpg?v=1748877318"},{"product_id":"beauty-of-joseon-sun-relief-rice-probiotics","title":"BEAUTY OF JOSEON RELIEF SUN : RICE + PROBIOTICS (SPF50+ PA++++)","description":"\u003cp\u003eRelief Sun : Rice + Probiotics SPF50+ PA++++ is a chemical sunscreen that applies gently on the skin and by also including skin calming and brightening ingredients, it allows sensitive skin types to use it with ease as well.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight cream forumla :\u003c\/strong\u003e The moist cream formula allows for fresh absorption without pilling or white cast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice extract 30% + Grain probiotics complex :\u003c\/strong\u003e It contains grain fermenting lysate ingredients, which helps nourish the skin's natural strength.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPF 50 certified\u003c\/strong\u003e from 2 separate labs in Korea and Spain.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45734819954837,"sku":null,"price":60.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8102\/2101\/files\/9F527109-4382-4379-84EF-BBBCA64DB9A2.png?v=1748877244"},{"product_id":"beauty-of-joseon-light-on-serum-centella-vitamin-c","title":"BEAUTY OF JOSEON LIGHT ON SERUM CENTELLA + VITA C","description":"\u003cdiv class=\"ewa-rteLine\"\u003eIt is an brightening serum that contains Centella Asiatica extract and Vitamin C as main ingredients.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThe disadvantages of existing pure vitamin C products in the market, such as stickiness, greasiness, and dryness, were improved. Also, the irritation level of the product was reduced as well by using highly stable vitamin C derivatives. Organic Centella asiatica extract with a high active ingredient content is used and blended together to further enhance skin soothing and moisturization.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eKey ingredients\u003c\/strong\u003e:\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica Extract 68%: \u003c\/strong\u003eCentella asiatica, which has long been used for medicinal purposes in Asia, is also called tiger grass because wounded tigers actually used to heal their injuries by rolling around in centella asiatica. Madecassoside, Asiaticoside, Madecassic acid, and Asiatic acid from centella asiatica are effective in soothing and regenerating the skin and also help manage moisture and improve skin tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e3-O-Ethyl Ascorbic Acid 10%: \u003c\/strong\u003eIt is a vitamin C derivative with improved stability over pure vitamin C that can maintain a stable state for 90 days even at 40°C. Compared to other vitamin C derivatives, it has high skin affinity, so it provides excellent absorption and is less irritating, working on the skin comfortably.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45734821036181,"sku":null,"price":70.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8102\/2101\/files\/A29F6777-1470-4CF4-9042-95AD47BD9085.jpg?v=1748877204"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"BEAUTY OF JOSEON GLOW SERUM","description":"\u003cdiv class=\"rte mt-8 \"\u003e\n\u003cp\u003eThis serum effectively targets issues such as enlarged pores and irritated skin. With a potent formula containing 60% propolis extract and 2% niacinamide, it regulates oil production and maintains hydration levels for improved skin health.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKey ingredients:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan color=\"#404040\"\u003e\u003cspan\u003e\u003cb\u003ePropolis extract 60%: \u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003eThere is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflammed skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide 2%: \u003c\/strong\u003eAmong the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBHA 0.5%: \u003c\/strong\u003eAs a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rte mt-8 \"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45734826279061,"sku":null,"price":55.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8102\/2101\/files\/738318B0-7A93-4960-B92B-60544CBD4E1B.jpg?v=1748877172"},{"product_id":"beauty-of-joseon-centella-asiatica-calming-mask","title":"Beauty of Joseon centella asiatica calming mask","description":"\u003cdiv class=\"rte mt-8 \"\u003eThis mask pack contains 15% Centella Asiatica to help soothe the skin comfortably. Containing green tea extract, mugwort extract, and 3 types of hyaluronic acid, it provides moisture to the skin from deep within.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures: \u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rte mt-8 \"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThin Tencel sheet: \u003c\/strong\u003eThe thin Tencel sheet closely adheres to the skin regardless of the face shape. In addition, it is highly breathable and does not clog pores even while the mask pack is covering the face.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep hydration: \u003c\/strong\u003eContaining 3 types of hyaluronic acid, of low-medium-high molecular weight, it hydrates the skin from deep within.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture barrier: \u003c\/strong\u003eIt has an essence type texture to provide a powerful moisture layer to the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45842693226645,"sku":null,"price":15.0,"currency_code":"QAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8102\/2101\/files\/3EA6E731-50CF-4A25-B5E8-589B3F111364.jpg?v=1748878752"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal","title":"BEAUTY OF JOSEON Revive Eye Serum Ginseng + Retinal","description":"\u003cp\u003e\u003cspan\u003eWhen we lack the protein that imparts elasticity to the dermal layer of the skin, collagen and hyaluronic acid decrease, which causes wrinkles. We created an eye serum that helps to improve wrinkles on the sensitive skin around the eyes by combining ginseng extract and retinal.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFrom the very beginning, we knew we wanted ginseng as the base ingredient for the eye serum because there are multiple studies showing that ginseng is effective in improving wrinkles due to containing abundant amounts of saponins. Ginseng is a well-known herbal ingredient with excellent efficacy. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eVitamin A was, without a doubt, the number one ingredient we wanted to combine with ginseng. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThere are two types of vitamin A used as cosmetic ingredients, retinol and retinal. Our most important task was to achieve ingredient stability and reduce skin irritation at the same time. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2% (active ingredient 0.02%) of retinal stabilized in the form of liposomes was blended into the formula so that customers can experience retinal for themselves.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":46213669617813,"sku":null,"price":60.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8102\/2101\/files\/FullSizeRender_50061777-0f8c-4093-86bc-0f313caa607f.jpg?v=1752698255"},{"product_id":"beauty-of-joseon-dynasty-cream-100ml-tube","title":"Beauty of Joseon Dynasty Cream 100ml - TUBE","description":"\u003cp\u003e\u003cspan\u003eMeet the 'Dynasty Cream,' our very first product here at Beauty of Joseon, and a long-time favorite of many of our customers. Its firm and creamy texture gives your skin deep, long-lasting moisture and nourishment. This all-in-one cream is filled with good-for-skin ingredients like rice bran water, ginseng water, squalane, and niacinamide. These ingredients help to keep your skin healthy, hydrated, and balanced. Its firm texture sinks into your skin, providing moisture and nourishment from deep within.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eLong-lasting moisture\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eEnriched with 2% niacinamide and 2% squalane, it balances oil and moisture and protects skin from external stimuli.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eSubtle glow finish\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThis cream provides a gentle, glowy finish.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt creates a natural and healthy glow when used with foundation.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":46933735604373,"sku":null,"price":110.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8102\/2101\/files\/IMG-5200.jpg?v=1770323158"},{"product_id":"untitled-apr20_01-46","title":"Beauty of Joseon Revive Under Eye Patch: Ginseng + Retinal","description":"\u003cp\u003eA rejuvenating hydrogel eye patch infused with ginseng water, retinal, and pearl glow to visibly firm, \u003cspan data-teams=\"true\"\u003eunder-eye clarity Improvement\u003c\/span\u003e, and smooth wrinkles, puffiness, and dark circles.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProof in Every Wing: \u003c\/strong\u003eTarget wrinkles, puffiness, and dark circles with these wing-shaped hydrogel eye patches powered by Ginseng Water and Retinal. Designed to visibly firm, lift, and brighten the delicate under-eye area, each patch melts into skin, delivering deep hydration and clinically proven wrinkle reduction by 20.08% in just two weeks. Experience gentle yet powerful Hanbang care for tired eyes — with results that speak for themselves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo-Slip, Melting Hydrogel: \u003c\/strong\u003eInfused with a rich, revitalizing essence, the pearl-glow hydrogel adheres comfortably without slipping, gradually thinning as ingredients absorb. The patches deliver instant hydration and a refreshing glow without residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClinically Proven Under-Eye Care: \u003c\/strong\u003eVisibly improves wrinkles, fine lines, and dullness in just two weeks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Hydration \u0026amp; Firm Grip: \u003c\/strong\u003eDelivers hydration on contact with a wing-shaped design that hugs the skin comfortably.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Targeted Firming Care: \u003c\/strong\u003eAddresses multiple concerns — fine lines, dark circles, puffiness, and loss of elasticity. Can also be used on smile lines, forehead, and neck for firming care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to clean, dry under-eyes. Leave on for 20–30 minutes, then gently remove. Use morning or night, and always follow with sunscreen during the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetinal: \u003c\/strong\u003eBoosts collagen and elasticity to visibly reduce fine lines and wrinkles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginsenf Root Water:\u003c\/strong\u003e \u003cspan\u003eDeeply nourishes, hydrates, and provides antioxidant protection for revived, radiant skin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollagen + Peptide Complex: \u003c\/strong\u003e\u003cspan\u003eHydrates skin and strengthens the moisture barrier for a firmer, smoother look.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBakuchiol + Adenosine: \u003c\/strong\u003e\u003cspan\u003eRefines texture, improves clarity, and helps reduce the appearance of wrinkles.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47273994420373,"sku":null,"price":78.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8102\/2101\/files\/FullSizeRender_8e513e65-a2e9-4edd-9553-62f7a24ac80f.jpg?v=1777135820"},{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-spf-50-pa-30ml-spf-50-pa-30","title":"BEAUTY OF JOSEON GINSENG MOIST SUN SERUM SPF 50+ PA++++ 30ML بيوتي أوف جوسون جينسنغ مويست صن سيروم SPF 50+ PA ++++ 30 مل","description":"\u003cp\u003eThe UV rays that bombard us during our daily activities damage skin tissue, causing reduced skin elasticity and aging. Therefore, using sunscreen is an essential step to protect the skin exposed to such photoaging every day.\u003cbr\u003eHowever, factors such as the oily and sticky texture of sunscreen, white cast, and the annoyance of adding it to the skincare routine cause many to neglect its use. That is why we wanted to create a product that can provide both sun protection and skin care without the common disadvantages of sunscreen.\u003cbr\u003e\u003cbr\u003eTo achieve this, we selected ginseng, a key BOJ and Hanbang ingredient whose effectiveness has been proven through numerous studies, as the main element. Saponin, which is abundant in ginseng extract, has an anti-aging effect, helps to improve wrinkles, and supplies nourishment to the skin.\u003cbr\u003eIn addition, the capsule-type serum formula without surfactant ingredients absorbs into the skin moistly and refreshingly, completely protecting the skin from UV rays.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003e\u003cbr\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoist and light daily sun care: \u003c\/strong\u003eThe moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides gentle UV protection effect without stressing the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCLEAR-FENCE capsule formula: \u003c\/strong\u003eThe UV-blocking filter and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. It does not only blocks UV rays but also provides moisture and nourishment to help create healthier skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47462519439509,"sku":null,"price":80.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8102\/2101\/files\/34E11F50-75C3-47B0-AF36-12421E9596C6.jpg?v=1748879916"},{"product_id":"beauty-of-joseon-matte-sun-stick-18g-18","title":"BEAUTY OF JOSEON MATTE SUN STICK 18G بيوتي أوف جوسون ماتي صن ستيك 18 جرام","description":"\u003cp\u003e\u003cspan\u003eMatte Sun Stick was developed with \u003cspan class=\"ui-provider wm b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003eRamón @glowbyramon\u003c\/span\u003e, an influencer and cosmetic chemist, as the director. It was created after an extensive collaboration by meticulously going through all the processes that fall under BOJ's brand philosophy of Modern Hanbang skin care.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMost sun sticks are focused on use for outdoor activities, but we wanted to bring out the usefulness of sun sticks in our daily lives in bustling cities as well. To get listed SPF and PA protection level, sunscreen should be reapplied every 2-3 hours, but that’s not easy to do all of the time. So, we developed a sun stick with a matte formula that doesn't get clumpy and doesn't feel sticky or greasy even when reapplied several times over makeup.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSebum-control silica powder regulates sebum to increase adherence and provides a matte and smooth finish without clumping. 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